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How To Use Influencers To Get Website Traffic

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Contrary to popular belief, influencer marketing has been around for several years now. It’s just now becoming more talked about and available to the masses. When it first started only big brands and celebrities were using it, but now with the number of influencers in so many different niches anyone can jump in and start using influencer marketing.

So, let’s first talk about what influencer marketing is. An influencer is a person who is on a social network with a following who sees them as an expert in their niche. You can pay these influencers for endorsements and mentions of your business/products/services. This type of marketing works so well because the influencers have a following that knows them and listens to them. They have done the work to build trust with their followers through the content they post on their social media channel.

Now, it’s worth noting that an influencer doesn’t have to have a huge following to be valuable to you. Even small followings can get you the results that you need.

Now that you know what influencer marketing is, let’s switch gears and start talking about how you can start using it in your business.

Step 1: Research Examples Of Influencer Marketing

This is a critical step. I highly recommend you head over to Google and search for “influencer marketing examples” and go through the results. See how others are using influencer marketing and get ideas of how you can use influencer marketing. Maybe you find examples that are totally unrelated to your business, but you could use the same tactics.

Step 2: Define What Your Goals Are

After you’ve done some research and have some ideas for how you want to use influencer marketing define the goals you want to accomplish by using influencer marketing. Are you just wanting to create awareness for your brand? Are you wanting to directly promote your products or services? Are you wanting to generate leads? Are you wanting to build your following? Decide on one goal you can start using influencer marketing to accomplish. As you learn to use it and you see results you can always run more campaigns for other goals.

Step 3: Find Influencers To Work With

Now there are a few ways to find influencers. You can hop on the social networks that they’re on which are Facebook, Instagram, TikTok, and YouTube (probably others but these are where you’ll find the most influencers and probably one that fits your niche) and start following them to get a feel for the content they publish and how/if you could work with them. Simply search for keywords that are related to your niche.

If you’re going to use this route, I highly recommend you create a system to keep up with each of them. You’ll want to spend a few weeks following them before reaching out. Plus, you also want to make sure that they have a following that actually interacts with them. If they don’t have a following that interacts with them, it might be a good idea to not work with them because you won’t get results if they aren’t either. This is also an indicator of “false followers” which is sometimes an issue with influencers, so make sure you’re working with legit influencers.

Alternatively, there are also influencer marketplaces that you can utilize where the marketplace brings influencers and advertisers together. Do a search on your favorite search engine and you’ll see many different ones that you could potentially find an influencer in.

Step 4: Start, But Start Small

Influencers are categorized in different “levels” which are:

Nano Influencers – Have 1,000 – 5,000 followers.
Micro Influencers – Have 5,000 – 50,000 followers.
Mid-tier Influencers – Have 50,000 – 500,000 followers.
Mega Influencers – Have more than 500,000 followers.

I recommend that you start by finding nano influencers to work with first. They are going to be less expensive and probably easier to work with on many levels. Check the profile of the influencer you would like to work with and see if they have any links or information about working with them. If they have a website, you can also visit it and see if there is any information about working with them. Contacting them via email works better than sending them a direct message on social media because an influencer generally gets a lot of direct messages on their social media accounts. If you can’t find any information then you can reach out to them directly, tell them your goals and ask them how you can work with them.

Once you’ve done a few campaigns with a few different influencers check to see what results you got. You can track results by using tracking links, hashtags, etc. If you got little or no results check to see how they promoted you. Then check to make sure that things on your end are right. Influencer marketing is not a hands off strategy. You must keep on top of things like scheduling, postings, and results.

Step 5: Scale Your Influencer Marketing Efforts

When you get some experience under your belt, and you’ve had good results reaching your goals then you can start using bigger influencers and spending more money thus getting more and more results for your business!

Now this guide should help you with getting started with influencer marketing. It’s a different strategy and can be a lot more fun and profitable than other strategies. We all need more fun in our marketing, right? However, the fundamentals are still the same as other marketing tactics. You’ve still got to do your research, determine what your goals are, carry out the actual advertising, and then review your results and see how you can make changes to make it better.

Influencer marketing is here to stay, and it’s only going to grow more in the coming years. Just about any business can use it for all kinds of different business goals. All the way from growing your following and building brand awareness to making sales and generating leads. All of this is reason enough to at least start your research and see how you can use influencer marketing to grow your business.

How To Create A Content Marketing Strategy To Get Website Traffic

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Content marketing is quite the buzz word, but it’s one of the best marketing strategies out there and there are many ways to do it. You can do organic content marketing, search engine optimization (SEO), and even paid advertising with your content marketing efforts. In this tutorial I want to teach you how to put together your very own content marketing strategy, so you get the most website traffic for your efforts!

Before we get started let’s talk about what content marketing is. Content marketing is where you create content (it can be text, infographics, audio, video, or a mixture of all) with the goal of attracting your target audience into your business. You can use content marketing to build your email list, establish authority, brand awareness, and even make direct sales.

Step 1: Who Do You Want To Attract?

The first step in creating your content marketing strategy is to know exactly who you want to attract. You’ve probably heard the term “customer avatar”, and you absolutely need one to do content marketing effectively. You need to define your customer avatar by age, gender, location, if they have money to spend, finding out what kind of content they want, their likes and dislikes, interests, what motivates them, etc. Depending on your business and goals will depend on what else you need to know to define your customer avatar, but this is a good start.

Step 2: Have A Goal For Each Piece Of Content

Once you know who you want to attract you need to define your goals. Every piece of content you create needs to have a goal. As I just said, you can use content marketing to build your email list, establish authority, brand awareness, and even make direct sales. But you must define one goal for each piece of content you create. For the remainder of this tutorial, we’re going to be using list building as an example goal.

Step 3: Become A Spy

Now at this point you need to become a spy and go see what others in your niche are doing with their content marketing. Search Google and social media sites for others in your niche and note down anything you see them doing successfully that you could do in your content marketing. This does not mean to copy them. This is just for you to generate ideas. By doing this you can see what’s actually working and get closer to creating content that works in your content marketing.

You can also do keyword research and find out what people are searching for so you can get more ideas for topics to create your content around.

Once you have put this work in, pick one idea that you will be using for your first piece of content you want to create for your content marketing.

Step 4: Plan Your Publishing And Marketing

In this step you will start planning out where you’re going to post your content and how you will get traffic to it. Ideally you will want to publish your content to an optimized blog, but then you need to decide if you’re going to use SEO for your content to get traffic, if you’re going to post it to social media so your following sees it and comes to consume it, and/or if you’re going to be using paid advertising.

What you need to understand is your content has a job (build your list, create brand awareness, makes sales, etc.) but you still need to get traffic to that content. So, in this step you need to define the marketing of your content so people actually see it. If no one sees it, none of your goals will be met.

Step 5: Who Is Creating The Content

Now it’s time to get to work and create that content. You need to decide if you have the skills to create the content for the idea you picked in Step 3 or if you need to hire someone to do it for you. While there are costs involved in having someone else create the content for you, you need to look at it as an investment because a professional content creator could get you better results than you could yourself and in turn, you’ll get more results from your content marketing efforts.

Step 6: Publish And Manage

Now once you have your first content idea created and you have your content then you need to publish it. As I said that’s typically going to be posted on your blog, but it’s up to you to decide on that. Once it’s published then you need to do the work to get it in front of people. That could be your SEO activities, social media posting activities, or setting up and publishing the ads. Whatever decide you’ve got to manage it. Reply to comments, answer questions, etc. If you’re using social media you’ll need to manage all of that too.

Step 7: Analyze Your Results

A few days after your content has gotten people in front of it, see how well it did for you. Is it working to meet your goal? If so, how well is it working? What can you do to make it work better? If it’s not working, then analyze it to find out why. You might need to bring in a content marketing professional to help you figure this out.

Step 8: Keep Going

At this point you will have taken your first step into content marketing. Now the real work comes in. You need to rinse and repeat this whole process over and over again. I highly recommend creating a content publishing schedule. How often will you publish content to use in your content marketing strategy? Once a week? Twice a month? Monthly? Whatever you decide to go with, stick to it, focus on creating super high quality content with a goal, and keep analyzing your results.

If you take what you’ve learned here and develop your own content marketing strategy with it, you could get all the hot targeted traffic you want, but it will take work and commitment from you!

Recommended Resources:

As I said above the best place to put your content is on your own blog. Not only is a blog a great place to put your content, but there are so many strategies you can use with a blog to get traffic too! If you’d like to learn about using a blog to get traffic with your content marketing then I highly recommend you get your spot in The Blog Marketing Kickstart Workshop at https://learningim.com/blog-marketing-kickstart-workshop

AND… If you want to learn EVERYTHING about content marketing and learn to develop your own content marketing strategy I recommend you get your spot in The Content Marketing Kickstart Workshop at https://learningim.com/content-marketing-kickstart-workshop-2

6 Old Website Traffic Tactics That Still Work

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January 1, 1983, is considered the official birthday of the Internet, but it didn’t become popular until the mid to late 90s. At the time of this writing, it’s 2023, so we can safely say for over 25 years now people have been using the Internet mostly as it’s seen today. I bet your mind instantly started making that old “dial up” internet connection noise and you cringed. If you don’t know what I’m talking about be thankful for your youth.

As soon as the Internet became mainstream advertising tactics on it began, and since then we have come a very long way. It’s said that banner ads were the first form of Internet ads, but I remember the days of classified ad sites and message boards that predate banner ads, so I’m going to say these were the first forms of advertising. And while a lot of things have changed with technology there are still some “old ways” of advertising that still work to this day, and I highly recommend that you incorporate them into your business. I mean if it’s not broke, don’t fix it, right?

Here’s a list of 6 “old” traffic tactics that you can use to advertise your business and drive traffic into it:

1. Banner Ads – The first banner ad started in 1994 when AT&T paid HotWire a whopping $30,000 to place banner ads on their site for 3 months. They got a clickthrough rate of 44%. To put that into perspective the industry standard clickthrough rate is now .06% Now banner ads are called display ads and can be bought in a variety of ways but using media buying techniques are the best way to go about getting your banners on popular websites.

2. PPC Advertising – In 1996 pay-per-click (PPC) advertising hit the Internet from Planet Oasis. Today PPC advertising has totally changed and there are various ways to do it. All the way from search ads to social ads you can jump into PPC advertising in many different ways. Some studies even show it’s the best kind of advertising because the visitor is already coming to your website out of direct interest. They are seeing your ad, they are interested, and they are coming to your website with interest. Either way after being around for 26 years it’s definitely not a tactic to ignore.

3. Search Engine Optimization (SEO) – And then came 1997 when SEO was first used as a term, and SEO has probably changed more than any other tactic I have listed here. We went from “stuffing” a bunch of popular keyword phrases (even if they weren’t relevant) and enjoying a ton of traffic to now the most complex system for grabbing (and trying to keep) the coveted top spots in the search engines.

Today SEO works by creating a strategy for your business and consistently implementing that strategy. Things like keyword research to find the correct keywords that will allow you to meet the business goals you have setup. Creating content that your audience and the search engines love. Along with many other components thrown in there. SEO is here to stay and it’s a tactic I recommend if you’re not in a super competitive niche or if you’re in a position to outsource your SEO tactics. With the way search engine are constantly changing SEO can be a full-time job!

4. Affiliate Program Marketing – A lot of people get affiliate marketing confused with affiliate program marketing. While it takes affiliate marketers to make your affiliate program work, affiliate program marketing is where you setup an affiliate program for your business, recruit affiliates, and have them market your products/services for you in exchange for a commission.

William J. Tobin is credited with starting the very first affiliate program in 1989 where he setup an affiliate program for his PC Flowers and Gifts store. It had 2500 affiliates by 1996 and was generating millions in sales every year.

Today affiliate programs are everywhere and it’s an amazing tactic to implement into your business to get loads of traffic and sales from the millions of affiliate marketers that are out there. If you have your own products/services that you can pay others a commission on, then this is definitely a tactic not to skip!

Side Note: If you’re looking to learn how to run your own affiliate program I recommend you get your spot in this workshop coaching program called The Affiliate Program Kickstart Workshop at https://learningim.com/affiliate-program-kickstart-workshop

5. Email Advertising – There’s a story that says a man named Gary Thuerk sent an email to 400 people in 1978 for his company’s computers and it resulted in 13 million dollars in sales. So, 1978 had email? I don’t know, but it’s a great story, right?

The facts are though that advertising via email (either to your own list or by buying email advertising) has worked for a very long time and it’s something you should definitely be using in your business in a variety of ways.

Over time things like buying email lists, actual SPAMMING people, and a ton of other tactics have popped up, but the best thing to do now is create a list building strategy to build your own list and use email marketing to meet your business goals which vary in many different ways depending on your business. The bottom line though is email advertising using today’s standards and strategies works!

6. Communities – “Back in the day” we had message boards and chat groups that we would use to communicate with others. I can’t tell you how many friends and relationships I built in those communities. Supposedly the first message board was created in 1978. 1978 again? I thought the birth of the Internet was in 1983? Anyway, then came forums and they allowed for even bigger communities to develop. In the early 2000s forums were gaining popularity and business owners/marketers were using them to get a lot of targeted traffic into their businesses.

Fast forward to now and the communities we access are different (think social media and communities that you can create), but it’s still a tactic that works great to drive traffic if done correctly.

Okay, so now you have 6 different tactics, their back history, and how you can use them today. I hope you’ve enjoyed this trip down memory lane, but I especially hope this has opened your eyes to tried and tested website traffic tactics that have worked for decades and still do. When you’re deciding on traffic tactics that you want to implement in your business we can sometimes get lost in the latest and greatest tactics that often only work short term. Have at least 1-2 “old tactics” in your marketing arsenal to ensure you’re putting your efforts into tactics that actually work!

How To Get Started With Using Paid Website Traffic

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Paid traffic is hands down the fastest way to get traffic. It’s basically like turning on a water faucet. Need traffic? Turn an ad on, and here comes all the traffic. However, there is a lot more that goes into it than just creating any old ad and pushing a few buttons. In this tutorial we’re going to cover how you can get started with paid traffic, so you don’t walk into it blindly, do all the wrong things, and lose a lot of money!

Let’s first talk about how not to lose a bunch of money when getting started. The best advice I can give you is don’t advertise something that you haven’t tested and that you know works. For example, if you want to advertise a lead capture page. Make sure that it converts visitors into getting on your list. You’ll also want to make sure that you have a backend that makes you money. If you’re paying for advertising you want to at least recoup your investment, and you do that by making sure that what you have will work and that there are options behind it that make you more than you’re spending.

Now, this is just one example… Maybe you’re going to use paid advertising for brand awareness. In this case you won’t see any immediate return on your investment, and you’re going to need some pretty deep pockets for this option. If you’re just getting started, I highly recommend you focus your paid advertising efforts on things that can directly make you money.

Now, the next thing you need to understand is there are many options when it comes to paid traffic.

Some of them are:

Search ads – These are ads that you see in search results when you search for something via a search engine.

Paid Social Media Ads – These are ads you see while you’re on social media.

Media Buying – This is where you buy advertising from a media company such as a television station, newspaper, magazine, blog or website

Influencer Marketing – There are big influencers in just about every niche and you can sometimes pay them to advertise your product/service/brand for you.

Display ads – These are ads that appear on various websites around the Internet.

Instream Ads – These are ads that appear on videos on YouTube

And the list goes on and on, so you need to thoroughly research your options and find which one(s) have access to your target audience. Which one(s) are going to be best for you and what is going to be best for your budget. This will take time to research and figure out, but it’s vital to your success with paid advertising.

Next… Once you have something to drive traffic to that you know works, and you’ve done your research on what type of paid advertising source will work best for you then it’s time to roll up your sleeves and put the real work in. You’ve got to learn how to use the paid advertising source that you’ve chosen. All the way from creating your ads for advertising and what you are allowed to do and not allowed to do to how to scale your advertising and how to measure results. And of course, everything in between. There is a huge learning curve when it comes to using paid advertising and each source and network is different.

So here are a few tips to help you:

Tip 1: Research

Start with your favorite search engine and search everything you can about using the paid advertising source you want to use. I also recommend going to YouTube and searching for everything you can learn there also. As you do your research take notes. I recommend doing this digitally so you can come back and organize them into a step-by-step process. Because paid advertising is exactly that. A step-by-step process.

Another thing you can do to research is to take online courses about the paid advertising source you want to use. Places like Udemy offer courses on just about every paid advertising source available and if you can’t find anything there you can always do a search on a search engine for courses too. Go through a few courses and again remember to take notes!

Tip 2: Hire A Professional

Another option here is to simply hire a professional to help you. You can find people and/or agencies that will handle paid advertising for you. All the way from creating your ads to managing them. Now, there is a fee for this type of service. Sometimes it’s a percentage of your ad spend and sometimes it’s a flat monthly fee. While this is more expensive it could save you money in the long run, and a lot of time. We all know time is worth more than money. You can find these professionals by searching your favorite search engine and also LinkedIn is a great place to find them too.

Now I’ve given you a lot of information here and it may seem like paid advertising is just too hard and risky. And while it can be hard at first, just like with anything once you “learn the ropes” it does get much easier. You’re going to have to inform yourself and put a lot of time into doing so. Now, the most important thing I’ve mentioned here is that you come to the table with something to advertise that is a proven winner. That will take away most of your risks right from the beginning.

As you can see from what we’ve talked about in this tutorial, paid advertising is so different because you’re putting your money on the table. This is why so many people shy away from it. They would rather put a lot of time into other strategies rather than risk losing a lot of money. This is a valid concern, but you’re in business to make money and there are always risks. If you have the money to put into paid advertising, it can be a great option and a very profitable one too. Don’t be afraid of it! Dive in and get started learning today!

Hot tip: One of the easiest paid advertising methods to get started with is solo ad advertising! This is where you pay people with an email list to send an email to their list of prospects/customers/readers. This allows you to get traffic from a “warm resource” and you start getting that traffic as soon as they send the email out. This is a great low cost way to get traffic and even test your offer to make sure it works before you start using more expensive and harder paid advertising options. There is a full coaching workshop called The Solo Ad Traffic Takeover Workshop and you can start learning exactly how to use solo ads right now at https://learningim.com/solo-ad-traffic-takeover-workshop

The Top Social Media Sites That Are Best For Getting Website Traffic

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Social media is something that almost all of us use now days on a daily basis. I was looking at some statistics today about the use of social media and I was blown away with what I found. Here are just a few of my findings:

Note: All statistics and information throughout this tutorial are current as of 2023.

1. Over 50% of the world’s population use social media sites.

2. 4.55 billion people currently use social media worldwide.

3. The average user uses about 7 different social media sites.

4. The global average for the amount of time each person spends on social media is 2 hours and 24 minutes.

5. Over $40 billion dollars was spent on social media advertising last year.

Just those few statistics there tell us that as online business owners we need to be marketing on social media, and we need to be finding our target audience there. With 4.55 billion people using social media you can safely bet that your target audience is on at the very least one of them.

First let’s talk about the most used social media networks. These are listed in order from the most popular and the research is based on US users.

They are:

YouTube
Facebook
Instagram
Pinterest
LinkedIn
Snapchat
Twitter
TikTok

Now according to my research based on the best social media platforms for marketing the list (the best at the top) looks like this:

Facebook
Instagram
LinkedIn
YouTube
Twitter
TikTok
Pinterest
Snapchat

Now of course each of these social media networks has a different demographic so depending on what your business offers will depend on which one of these you will use. And you also need to factor in that each one gives different results for organic marketing and paid advertising.

Something else to consider is that users of each social media site also prefer and respond to different content types. For example, Facebook has become the “meme hub” of the Internet, but while memes can be posted on Twitter, they don’t get a lot of response. Ensure you’re using the right content type for the right social media site.

So, your first step should be deciding whether you’re going to be using paid advertising or organic marketing with any social media sites. Once you have decided on that, then look for the demographics of each social media site and see if they meet your needs. Take notes of the ones that will work for you and only focus on those. Forget the rest!

For example, an online business that sells trendy tshirts for young women would be a perfect fit for Instagram, TikTok, and SnapChat. I came to that conclusion simply by searching the demographics for the above mentioned social media sites. And for this particular product offer, paid advertising would work great for direct sales and brand awareness.

Another example would be an online business that sells marketing software for online business owners would be a perfect fit for YouTube, LinkedIn, and Twitter. This could be done by organic marketing and/or paid advertising both for direct sales and brand awareness.

Side Note: Keep in mind that most of the stats you see are for the biggest user groups. There are also other smaller groups, and other demographics so do thorough research on each social network. For example, on Facebook the largest age group is 25-34, but there are other age groups on there. Same for interests. There are the biggest interest categories, but there are also smaller interest categories. This is why it’s vital you do deep research on the demographics of each social media site.

Now once you’ve decided how you’re going to market on social media sites and what social media sites you will use then your next step is to develop a social media strategy for each of the networks. Start with one at a time, develop your strategy and once you have a well-executed strategy rolling that’s getting you the results you need, then move on to the next social media site and develop a social media strategy for it. Keep going until you’re using as many as you can, but each strategy for each social media site will be different though because they each work differently.

I tell you all of this information to show that social media marketing either using the paid advertising part of it, the organic marketing part of it (or even both) is a great traffic strategy for most online businesses. These sites are full of billions of people and the chances of you finding your target audience on multiple of these sites are huge. You’re literally tapping into huge pools of people and in this day and time it’s vital for your business that you capitalize on them.

I know I’ve just poured a lot of information on you so, to help you put this all together here’s my advice. You need to do your own research yourself to back up any information you find on the internet. The information you find on the internet will be a big help, but your own research is what you need for exact answers.

Start by opening up a spreadsheet that you can note down all of the data that you find. Then, I highly recommend you start with some deep demographic research on each social media network. Also start searching all social media sites for words that your targeted audience would be using. This will allow you to truly see if your target audience is on any one social media platform. The more people you find that would be a good fit for your targeted audience on any on social network is a huge indicator you should use that social network.

Now of course your next steps are going to be going and actually using the social media networks that are right for your business. Just keep in mind all the other points I’ve made here and your journey in social media marketing should be very profitable!

And if you’re looking to learn how to use the different social media sites out there, here are my favorite ones. These are all in-depth and each focuses on ONE social media network each.

1. The Facebook Traffic Takeover Workshop – https://learningim.com/facebook-traffic-takeover-workshop

2. The YouTube Traffic Takeover Workshop – https://learningim.com/youtube-traffic-takeover-workshop

3. The Instagram Traffic Takeover Workshop – https://learningim.com/instagram-traffic-takeover-workshop

4. The LinkedIn Traffic Takeover Workshop – https://learningim.com/linkedin-traffic-takeover-workshop

5. The Twitter Traffic Takeover Workshop – https://learningim.com/twitter-traffic-takeover-workshop

6. The Pinterest Traffic Takeover Live Workshop – https://learningim.com/pinterest-traffic-takeover

The Truth You Need To Know About Website Traffic

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Today I want to take you back to the beginning of learning about website traffic. You’ve probably been told so much garbage information and so many different things that I’d like to just wipe your brain and unteach you all the wrong stuff. So, take a deep breath and dive in with me here as I take you through the truth about website traffic through a few lessons.

Lesson 1: Be Ready

The first lesson I want to give you about website traffic is that you need to be ready for it. Yes! Before you even begin to decide what traffic tactics to use you need to make sure you’re ready for it.

Is the page your sending traffic to ready for traffic? Does it look professional? Is it easy to navigate? Does it have a strong call to action? Etc. Whatever it is that you’re sending traffic to (be it a lead capture page, a sales page, a blog post, etc.) needs to have one job and that job needs to be crystal clear to the visitor.

For example, if you’re sending traffic to a lead capture page. You need to make sure you’ve got a good offer there that people will want and copy that makes them want to get it right now along with an easy way for them to get it. No other distractions or links. Nothing!

So, the first step in getting traffic is making sure whatever you’re driving traffic to is ready and will actually work to do what you need it to do. That could be to get someone to join your list, buy something, click a link, etc.

Why would you want to go through the effort of driving a bunch of traffic if what you have isn’t going to get you the results you need?

Side Note: 99% of the time you need to be driving traffic to a lead capture page or something that builds your list. Once you have people on your list you can email them and drive them wherever you want. Stop wasting time and money on one off traffic that you can’t reuse. Build an email list so you can send traffic to anything you want, anytime you want!

Lesson 2: Decide How You’ll Get Website Traffic

The next step is deciding what route you want to go with getting website traffic. Meaning, what traffic tactics are you going to use? This is where most people melt down and try to learn how to do everything and never do enough of any one thing to get any amount of traffic. You do not want to do that because you’ll never see any real results without being focused on just a few website traffic strategies.

There are basically three ways to get traffic and they are:

1. You can buy it.

You can pay for ads on social networks, you can buy advertising space on sites that offer it in your niche, solo ads, and the list goes on and on. If you know that what you have gets results (meaning people buy from you, or opt-in to your list, or whatever result you want) then this is a great option because you will be able to recoup your investment and then some. However, if you don’t know that what you have gets results then you’re going to spend a lot of money getting it all figured out.

My rule of thumb with paid advertising is that I won’t use it unless I know I have something that will get results. Pulling in an expert to help you with website copy and everything else would be your best bet here. If not, you could waste a lot of money.

2. You can borrow it.

When I say borrow, I mean use the traffic that others can send you. This is where you’ll setup an affiliate program and get affiliates to send you traffic. You pay them a percentage of your profits (a commission) or pay them for actions their people take. There’s a lot of ways to do this, but you need a product and an affiliate program. This is a great option if you have your own products and services.

3. You can mine it.

This is where most other traffic tactics live. This is where you are doing things to get the traffic. You’re “mining” it. You’re digging for it. Tactics like blogging, social marketing, guest blogging, SEO, YouTube marketing, and the list goes on and on and on and on are all examples of mining traffic.

Take what I’ve taught you here and figure out what traffic strategies you’re going to use. Educate yourself and learn how to effectively use what you choose to use, but don’t try to do them all at one time.

Now the last thing when it comes to driving traffic…

Lesson 3: Be Consistent

Look, no matter how you decide you’re going to get website traffic you need to make sure that you’re doing something to get traffic every single day.

If you’re using paid advertising you need to make sure that your ads are working (stat checking), you need to be testing other ads against your ads to get them working better, you need to be looking for more places to advertise, etc.

If you’re running an affiliate program you want to be working on reaching out to affiliates, creating new promotional tools, etc.

If you’re mining it well that’s hard to say because there’s about a million different ways to mine it, but however you decide to mine it you have to work on that each and every day.

You get the idea here. You need to be doing something each and every day no matter how you’re driving traffic. The minute you stop doing what it takes to get traffic is the moment your traffic stops. When you have a day where you don’t feel like doing the work or you find yourself getting distracted with other things then you need to keep in mind that your traffic is stopped and so are your profits.

Go Get Started

Now that I’ve taken you back a little bit and reset your brain, I recommend that you check to make sure whatever you’re driving traffic to is actually ready for that traffic, that you create a traffic plan to follow, and that you be consistent each and every day with driving traffic. This is the bottom line and the real truth to getting website traffic!

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