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How To Use Influencers To Get Website Traffic

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Contrary to popular belief, influencer marketing has been around for several years now. It’s just now becoming more talked about and available to the masses. When it first started only big brands and celebrities were using it, but now with the number of influencers in so many different niches anyone can jump in and start using influencer marketing.

So, let’s first talk about what influencer marketing is. An influencer is a person who is on a social network with a following who sees them as an expert in their niche. You can pay these influencers for endorsements and mentions of your business/products/services. This type of marketing works so well because the influencers have a following that knows them and listens to them. They have done the work to build trust with their followers through the content they post on their social media channel.

Now, it’s worth noting that an influencer doesn’t have to have a huge following to be valuable to you. Even small followings can get you the results that you need.

Now that you know what influencer marketing is, let’s switch gears and start talking about how you can start using it in your business.

Step 1: Research Examples Of Influencer Marketing

This is a critical step. I highly recommend you head over to Google and search for “influencer marketing examples” and go through the results. See how others are using influencer marketing and get ideas of how you can use influencer marketing. Maybe you find examples that are totally unrelated to your business, but you could use the same tactics.

Step 2: Define What Your Goals Are

After you’ve done some research and have some ideas for how you want to use influencer marketing define the goals you want to accomplish by using influencer marketing. Are you just wanting to create awareness for your brand? Are you wanting to directly promote your products or services? Are you wanting to generate leads? Are you wanting to build your following? Decide on one goal you can start using influencer marketing to accomplish. As you learn to use it and you see results you can always run more campaigns for other goals.

Step 3: Find Influencers To Work With

Now there are a few ways to find influencers. You can hop on the social networks that they’re on which are Facebook, Instagram, TikTok, and YouTube (probably others but these are where you’ll find the most influencers and probably one that fits your niche) and start following them to get a feel for the content they publish and how/if you could work with them. Simply search for keywords that are related to your niche.

If you’re going to use this route, I highly recommend you create a system to keep up with each of them. You’ll want to spend a few weeks following them before reaching out. Plus, you also want to make sure that they have a following that actually interacts with them. If they don’t have a following that interacts with them, it might be a good idea to not work with them because you won’t get results if they aren’t either. This is also an indicator of “false followers” which is sometimes an issue with influencers, so make sure you’re working with legit influencers.

Alternatively, there are also influencer marketplaces that you can utilize where the marketplace brings influencers and advertisers together. Do a search on your favorite search engine and you’ll see many different ones that you could potentially find an influencer in.

Step 4: Start, But Start Small

Influencers are categorized in different “levels” which are:

Nano Influencers – Have 1,000 – 5,000 followers.
Micro Influencers – Have 5,000 – 50,000 followers.
Mid-tier Influencers – Have 50,000 – 500,000 followers.
Mega Influencers – Have more than 500,000 followers.

I recommend that you start by finding nano influencers to work with first. They are going to be less expensive and probably easier to work with on many levels. Check the profile of the influencer you would like to work with and see if they have any links or information about working with them. If they have a website, you can also visit it and see if there is any information about working with them. Contacting them via email works better than sending them a direct message on social media because an influencer generally gets a lot of direct messages on their social media accounts. If you can’t find any information then you can reach out to them directly, tell them your goals and ask them how you can work with them.

Once you’ve done a few campaigns with a few different influencers check to see what results you got. You can track results by using tracking links, hashtags, etc. If you got little or no results check to see how they promoted you. Then check to make sure that things on your end are right. Influencer marketing is not a hands off strategy. You must keep on top of things like scheduling, postings, and results.

Step 5: Scale Your Influencer Marketing Efforts

When you get some experience under your belt, and you’ve had good results reaching your goals then you can start using bigger influencers and spending more money thus getting more and more results for your business!

Now this guide should help you with getting started with influencer marketing. It’s a different strategy and can be a lot more fun and profitable than other strategies. We all need more fun in our marketing, right? However, the fundamentals are still the same as other marketing tactics. You’ve still got to do your research, determine what your goals are, carry out the actual advertising, and then review your results and see how you can make changes to make it better.

Influencer marketing is here to stay, and it’s only going to grow more in the coming years. Just about any business can use it for all kinds of different business goals. All the way from growing your following and building brand awareness to making sales and generating leads. All of this is reason enough to at least start your research and see how you can use influencer marketing to grow your business.

6 Old Website Traffic Tactics That Still Work

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January 1, 1983, is considered the official birthday of the Internet, but it didn’t become popular until the mid to late 90s. At the time of this writing, it’s 2023, so we can safely say for over 25 years now people have been using the Internet mostly as it’s seen today. I bet your mind instantly started making that old “dial up” internet connection noise and you cringed. If you don’t know what I’m talking about be thankful for your youth.

As soon as the Internet became mainstream advertising tactics on it began, and since then we have come a very long way. It’s said that banner ads were the first form of Internet ads, but I remember the days of classified ad sites and message boards that predate banner ads, so I’m going to say these were the first forms of advertising. And while a lot of things have changed with technology there are still some “old ways” of advertising that still work to this day, and I highly recommend that you incorporate them into your business. I mean if it’s not broke, don’t fix it, right?

Here’s a list of 6 “old” traffic tactics that you can use to advertise your business and drive traffic into it:

1. Banner Ads – The first banner ad started in 1994 when AT&T paid HotWire a whopping $30,000 to place banner ads on their site for 3 months. They got a clickthrough rate of 44%. To put that into perspective the industry standard clickthrough rate is now .06% Now banner ads are called display ads and can be bought in a variety of ways but using media buying techniques are the best way to go about getting your banners on popular websites.

2. PPC Advertising – In 1996 pay-per-click (PPC) advertising hit the Internet from Planet Oasis. Today PPC advertising has totally changed and there are various ways to do it. All the way from search ads to social ads you can jump into PPC advertising in many different ways. Some studies even show it’s the best kind of advertising because the visitor is already coming to your website out of direct interest. They are seeing your ad, they are interested, and they are coming to your website with interest. Either way after being around for 26 years it’s definitely not a tactic to ignore.

3. Search Engine Optimization (SEO) – And then came 1997 when SEO was first used as a term, and SEO has probably changed more than any other tactic I have listed here. We went from “stuffing” a bunch of popular keyword phrases (even if they weren’t relevant) and enjoying a ton of traffic to now the most complex system for grabbing (and trying to keep) the coveted top spots in the search engines.

Today SEO works by creating a strategy for your business and consistently implementing that strategy. Things like keyword research to find the correct keywords that will allow you to meet the business goals you have setup. Creating content that your audience and the search engines love. Along with many other components thrown in there. SEO is here to stay and it’s a tactic I recommend if you’re not in a super competitive niche or if you’re in a position to outsource your SEO tactics. With the way search engine are constantly changing SEO can be a full-time job!

4. Affiliate Program Marketing – A lot of people get affiliate marketing confused with affiliate program marketing. While it takes affiliate marketers to make your affiliate program work, affiliate program marketing is where you setup an affiliate program for your business, recruit affiliates, and have them market your products/services for you in exchange for a commission.

William J. Tobin is credited with starting the very first affiliate program in 1989 where he setup an affiliate program for his PC Flowers and Gifts store. It had 2500 affiliates by 1996 and was generating millions in sales every year.

Today affiliate programs are everywhere and it’s an amazing tactic to implement into your business to get loads of traffic and sales from the millions of affiliate marketers that are out there. If you have your own products/services that you can pay others a commission on, then this is definitely a tactic not to skip!

Side Note: If you’re looking to learn how to run your own affiliate program I recommend you get your spot in this workshop coaching program called The Affiliate Program Kickstart Workshop at https://learningim.com/affiliate-program-kickstart-workshop

5. Email Advertising – There’s a story that says a man named Gary Thuerk sent an email to 400 people in 1978 for his company’s computers and it resulted in 13 million dollars in sales. So, 1978 had email? I don’t know, but it’s a great story, right?

The facts are though that advertising via email (either to your own list or by buying email advertising) has worked for a very long time and it’s something you should definitely be using in your business in a variety of ways.

Over time things like buying email lists, actual SPAMMING people, and a ton of other tactics have popped up, but the best thing to do now is create a list building strategy to build your own list and use email marketing to meet your business goals which vary in many different ways depending on your business. The bottom line though is email advertising using today’s standards and strategies works!

6. Communities – “Back in the day” we had message boards and chat groups that we would use to communicate with others. I can’t tell you how many friends and relationships I built in those communities. Supposedly the first message board was created in 1978. 1978 again? I thought the birth of the Internet was in 1983? Anyway, then came forums and they allowed for even bigger communities to develop. In the early 2000s forums were gaining popularity and business owners/marketers were using them to get a lot of targeted traffic into their businesses.

Fast forward to now and the communities we access are different (think social media and communities that you can create), but it’s still a tactic that works great to drive traffic if done correctly.

Okay, so now you have 6 different tactics, their back history, and how you can use them today. I hope you’ve enjoyed this trip down memory lane, but I especially hope this has opened your eyes to tried and tested website traffic tactics that have worked for decades and still do. When you’re deciding on traffic tactics that you want to implement in your business we can sometimes get lost in the latest and greatest tactics that often only work short term. Have at least 1-2 “old tactics” in your marketing arsenal to ensure you’re putting your efforts into tactics that actually work!

The Truth You Need To Know About Website Traffic

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Today I want to take you back to the beginning of learning about website traffic. You’ve probably been told so much garbage information and so many different things that I’d like to just wipe your brain and unteach you all the wrong stuff. So, take a deep breath and dive in with me here as I take you through the truth about website traffic through a few lessons.

Lesson 1: Be Ready

The first lesson I want to give you about website traffic is that you need to be ready for it. Yes! Before you even begin to decide what traffic tactics to use you need to make sure you’re ready for it.

Is the page your sending traffic to ready for traffic? Does it look professional? Is it easy to navigate? Does it have a strong call to action? Etc. Whatever it is that you’re sending traffic to (be it a lead capture page, a sales page, a blog post, etc.) needs to have one job and that job needs to be crystal clear to the visitor.

For example, if you’re sending traffic to a lead capture page. You need to make sure you’ve got a good offer there that people will want and copy that makes them want to get it right now along with an easy way for them to get it. No other distractions or links. Nothing!

So, the first step in getting traffic is making sure whatever you’re driving traffic to is ready and will actually work to do what you need it to do. That could be to get someone to join your list, buy something, click a link, etc.

Why would you want to go through the effort of driving a bunch of traffic if what you have isn’t going to get you the results you need?

Side Note: 99% of the time you need to be driving traffic to a lead capture page or something that builds your list. Once you have people on your list you can email them and drive them wherever you want. Stop wasting time and money on one off traffic that you can’t reuse. Build an email list so you can send traffic to anything you want, anytime you want!

Lesson 2: Decide How You’ll Get Website Traffic

The next step is deciding what route you want to go with getting website traffic. Meaning, what traffic tactics are you going to use? This is where most people melt down and try to learn how to do everything and never do enough of any one thing to get any amount of traffic. You do not want to do that because you’ll never see any real results without being focused on just a few website traffic strategies.

There are basically three ways to get traffic and they are:

1. You can buy it.

You can pay for ads on social networks, you can buy advertising space on sites that offer it in your niche, solo ads, and the list goes on and on. If you know that what you have gets results (meaning people buy from you, or opt-in to your list, or whatever result you want) then this is a great option because you will be able to recoup your investment and then some. However, if you don’t know that what you have gets results then you’re going to spend a lot of money getting it all figured out.

My rule of thumb with paid advertising is that I won’t use it unless I know I have something that will get results. Pulling in an expert to help you with website copy and everything else would be your best bet here. If not, you could waste a lot of money.

2. You can borrow it.

When I say borrow, I mean use the traffic that others can send you. This is where you’ll setup an affiliate program and get affiliates to send you traffic. You pay them a percentage of your profits (a commission) or pay them for actions their people take. There’s a lot of ways to do this, but you need a product and an affiliate program. This is a great option if you have your own products and services.

3. You can mine it.

This is where most other traffic tactics live. This is where you are doing things to get the traffic. You’re “mining” it. You’re digging for it. Tactics like blogging, social marketing, guest blogging, SEO, YouTube marketing, and the list goes on and on and on and on are all examples of mining traffic.

Take what I’ve taught you here and figure out what traffic strategies you’re going to use. Educate yourself and learn how to effectively use what you choose to use, but don’t try to do them all at one time.

Now the last thing when it comes to driving traffic…

Lesson 3: Be Consistent

Look, no matter how you decide you’re going to get website traffic you need to make sure that you’re doing something to get traffic every single day.

If you’re using paid advertising you need to make sure that your ads are working (stat checking), you need to be testing other ads against your ads to get them working better, you need to be looking for more places to advertise, etc.

If you’re running an affiliate program you want to be working on reaching out to affiliates, creating new promotional tools, etc.

If you’re mining it well that’s hard to say because there’s about a million different ways to mine it, but however you decide to mine it you have to work on that each and every day.

You get the idea here. You need to be doing something each and every day no matter how you’re driving traffic. The minute you stop doing what it takes to get traffic is the moment your traffic stops. When you have a day where you don’t feel like doing the work or you find yourself getting distracted with other things then you need to keep in mind that your traffic is stopped and so are your profits.

Go Get Started

Now that I’ve taken you back a little bit and reset your brain, I recommend that you check to make sure whatever you’re driving traffic to is actually ready for that traffic, that you create a traffic plan to follow, and that you be consistent each and every day with driving traffic. This is the bottom line and the real truth to getting website traffic!

Recommended Resource: What I’ve just given you here is a good starting point for truly understanding the basics of website traffic. If you would like to start learning specific traffic tactics then I highly recommend that you get The Website Traffic Cheatsheets bundle from https://mywebsitetrafficcoach.com/fast-traffic-cheatsheets

This bundle gives you 20 different “cheatsheets” for 20 different traffic tactics. I recommend you go through them all, pick one cheatsheet to start with, implement it, and once you have it working, then pick another cheatsheet to start with. The Website Traffic Cheatsheets bundle is perfect for “newbie” or even seasoned marketers to have precise website traffic plans that actually WORK to get you the traffic you need!

Grab the entire bundle at https://mywebsitetrafficcoach.com/fast-traffic-cheatsheets